Which of the following should a company LEAST expect as a benefit resulting from co-branding?
A) Product development and research costs are avoided.
B) Loyalty from each brand is extended to the co-branded product.
C) Shortcomings of one brand are compensated for by strengths of the other brand.
D) Promotion costs are split between partners.
E) New market opportunities are created.
A
Business
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Which of the following is an example of a legacy system?
A) Transaction processing system running on a mainframe B) Scalable grid computing system C) Web services running on a cloud computing platform D) MDM software E) Quantum computing system
Business
A successful new product or service must
a. satisfy a customer need. b. use distribution channels similar to the competition. c. combine industries. d. all of the above.
Business