What is direct-response advertising in the form of a 30-minute advertisement that resembles a TV talk show?

The second step in the selling process, after generating leads, is:

A) handling objections B) sales presentation C) knowledge acquisition D) qualifying prospects

Which of the following is true of concentrated global marketing?

A) It involves devising a marketing mix to reach multiple segments of the global market. B) Companies that use it try to attain worldwide depth rather than national breadth. C) Companies that use it attain lower production costs and greater sales volume. D) It calls for extensive distribution in the maximum number of retail outlets.