You are in charge of launching some new training software at work. Using the ?rst part of the P3 process, which of the following could be considered?

The iPhone's 100,000 apps that allow users to tailor the phone to fit their personalities is an example of brand building by:

A) standardization B) a brand flanker program C) repeated product use (repetition) D) customization and personalization

Under which promotional mix strategy does the producer direct its marketing activities toward channel members to induce them to carry the product and promote it to final consumers?

A) pull strategy B) blitz strategy C) push strategy D) buzz strategy E) pulse strategy