Under which promotional mix strategy does the producer direct its marketing activities toward channel members to induce them to carry the product and promote it to final consumers?

Choosing between the direct and indirect approaches in a routine request depends primarily on

A) whether the audience is internal or external. B) whether the audience is large or small. C) how reluctant the audience will be to comply. D) how soon you need the request fulfilled. E) when you send the request.

The tort of negligent supervision arises when ________

A) a third party is injured through an employee's negligent actions B) a company suffers from losses due to lack of supervision of an employee C) an employee is left in a position that may be harmful to others after notice is given to an employer D) an employee's past offensive conduct is not uncovered by an employer when the employer fails to do a background check before hiring the employee