The compromising strategy entails _____ concern for one's own interest and a moderate concern for the interest of the other party.

If a golf club manufacturer sells a set of golf clubs to a retailer for $1,000, who in turn sells the clubs to a customer for $1,500, then the total output of the industry is $2,500.

A. True B. False

Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved into classes such as deodorants, shampoos, and cosmetics

Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________. A) competitive points-of-parity B) competitive points-of-difference C) category points-of-parity D) category points-of-difference E) competitive points-of-presence