Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved into classes such as deodorants, shampoos, and cosmetics
Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.
A) competitive points-of-parity
B) competitive points-of-difference
C) category points-of-parity
D) category points-of-difference
E) competitive points-of-presence
C
You might also like to view...
Which of the following is a negative economic effect of FDI?
A. Governments protect politically powerful industries with characteristic control. B. MNCs in manufacturing are accused of exploiting factory workers. C. Although competition from a new foreign affiliate can stimulate local firms, the new entry can also overwhelm them. D. Multinational corporations are criticized for repatriating profits to host countries, so that local residents get limited benefit from their presence.
Factors signaling early project closure include
A) incomplete requirements. B) lack of user involvement. C) lack of resources. D) all of the above.