In developing a performance plan, a business first translates the objectives of the market share strategy into a revenue plan

Regarding the promotional mix, producers of business goods such as industrial machinery rely heavily on which of the following rather than on advertising?

a. personal selling b. public relations c. sales promotion d. publicity

A business using a relationship orientation focuses on creating value-added relationships with ________

A) consumers only B) suppliers only C) government agencies only D) consumers and government agencies E) consumers and suppliers