For Proposal 3, the incremental depreciation expense for year 6 is ________. (See Table 11.2)

According to the brand asset valuator model, which of the components of brand equity measures the breadth of a brand's appeal?

A) differentiation B) relevance C) esteem D) knowledge E) value

All purchases originate from one office in a(n) _____ buying organization

a. centralized b. decentralized c. informal d. inside