The Big Five personality dimensions are generally assessed through observations by trained psychologists

A marketing manager believes that unpaid communication is seen as more credible than paid forms. Based on the manager's consideration, ____________ will be the most appropriate promotional form.

A. Public relations B. Personal selling C. Direct marketing and interactive marketing D. Advertising E. Sales promotion

Little Feet Shoe Co. just paid a dividend of $1.65 on its common stock. This company's dividends are expected to grow at a constant rate of 3% indefinitely

If the required rate of return on this stock is 11%, compute the current value of per share of LFS stock. A) $20.63 B) $21.24 C) $15.00 D) $55.00