Control becomes important when the results of certain activities fail to meet minimum expectations

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own

A) hard-core loyals B) split loyals C) shifting loyals D) switchers E) antiloyals

If used infrequently, price promotions create "deal-prone" customers who wait until brands go on sale before buying them

Indicate whether the statement is true or false