A well-known cosmetic company in New York City added new product lines in order to increase its business. In other words, it ________
A) lengthened its existing product line
B) decreased its product line consistency
C) widened its product mix
D) engaged in market diversification
E) engaged in social marketing
C
Business
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According to expectancy theory, all of the following are major factors that determine an employee's motivation EXCEPT ________
A) motivation B) valence C) anticipation D) potentiality
Business
Michael Porter's Determinants of National Advantage describe factors associated with the firm's domestic environment that contribute to its dominance in a particular global industry
Indicate whether the statement is true or false
Business