Michael Porter's Determinants of National Advantage describe factors associated with the firm's domestic environment that contribute to its dominance in a particular global industry

Loss aversion refers to:

A) a stronger reaction to negative experiences. B) customers' willingness to accept minor losses. C) distortion of message when communicating with customers. D) customers willingness to appreciate good service.

Kao Corp., which makes Ban deodorant, invited teenage girls to make an ad that would encourage other girls to buy the product. This program is an example of ________

A) the wisdom of crowds B) the production concept C) the selling orientation D) open source modeling E) consumer-generated content