The mayor of a metropolitan city partners with a city health care organization, and consults with a public relations firm when she decides to start a free helpline for teens who are depressed and have suicidal tendencies
Which public relations tactic is being used here to help depressed teens?
a) Use of service
b) Creation of educational material
c) Use of newsletter
d) Creation of event
a
Communication & Mass Media
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Susan is the type of manager who confronts the problem directly. She expects her employees to be able to express their ideas and opinions with clarity and directness. What type of manager is Susan?
a. benevolent b. status-achievement c. communal d. personal
Communication & Mass Media
When it is said that people often use two or more media systems simultaneously, the chapter refers to this activity as ______.
a. simultaneous media use b. concurrent media use c. party media use d. double-talk
Communication & Mass Media