Changing the structural makeup of organizations is sometimes one of the least valuable tools managers have to create other desired changes
Indicate whether the statement is true or false.
Answer: FALSE
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What is the most likely drawback of using too many technical terms during a sales presentation?
A) a salesperson making a misstatement B) the customer being too intimidated to purchase C) the customer knowing more about the product than the salesperson D) the customer wanting a product with fewer capabilities and benefits E) the customer asking the salesperson difficult questions that cannot be answered
In order to bring the Walker Hotel and Convention Center up to industry standards, each guest room was redecorated with new wallpaper, drapes, carpeting, mattresses, and sofas
Melanie Simms, sales manager for the Center, has recommended that guest rooms be upgraded with the addition of wide desks, free wi-fi, and 24-hour room service. From the viewpoint of most business travelers, these changes would result in the creation of a(n): A) potential product B) generic product C) expected product D) mature product E) value-added product