In order to bring the Walker Hotel and Convention Center up to industry standards, each guest room was redecorated with new wallpaper, drapes, carpeting, mattresses, and sofas
Melanie Simms, sales manager for the Center, has recommended that guest rooms be upgraded with the addition of wide desks, free wi-fi, and 24-hour room service. From the viewpoint of most business travelers, these changes would result in the creation of a(n):
A) potential product
B) generic product
C) expected product
D) mature product
E) value-added product
E
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Which of the following statements about magazines as an advertising medium is true?
A) Magazines have long lead times and deadlines that can reduce flexibility. B) Magazines have not benefited from advances in communication technologies. C) Magazines typically use a mass marketing strategy. D) Magazines do not accept local advertising. E) Magazines have poor reproduction quality of images.
Group decision making is particularly helpful in
A) gaining acceptance and commitment for a decision. B) avoiding conformity in thinking. C) arriving at quick decisions. D) ensuring that everybody makes a fair contribution.