Techniques for controlling the cost of labor in services include accurate scheduling of labor hours to assure quick response to customer demand, on-call labor for unexpected demand, flexibility of labor skills for reallocation of available labor, and
flexibility in rate of output or hours of work to meet changing demand.
Indicate whether the statement is true or false
TRUE
Business
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At the extreme, micromarketing becomes ________ insofar as products and marketing programs are tailored to the needs and preferences of customers
A) differentiated marketing B) multi-segmented marketing C) local marketing D) mass marketing E) individual marketing
Business
Which type of channel arrangement is a retailer like Home Depot likely to follow?
A) administered vertical marketing system B) horizontal marketing system C) contractual vertical marketing system D) corporate vertical marketing system E) direct marketing system
Business