Working capital refers to investment in current assets, while net working capital is the difference

between current assets and current liabilities.

Indicate whether the statement is true or false

TRUE

Business

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Business marketers can stimulate problem recognition by ________

A) ensuring a presence in trade directories B) direct mail, telemarketing, and calling on prospects C) encouraging the Better Business Bureau to release statistics D) using consumer advertising E) conducting surveys of existing customers

Business

Which of the following statements is true about the new concept of value creation?

A) It defines value based on stockholder welfares. B) It creates a profit-centric value. C) It defines value as only customer-perceived benefits. D) It creates real economic and social value.

Business