Business marketers can stimulate problem recognition by ________
A) ensuring a presence in trade directories
B) direct mail, telemarketing, and calling on prospects
C) encouraging the Better Business Bureau to release statistics
D) using consumer advertising
E) conducting surveys of existing customers
B
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Answer the following statement(s) true (T) or false (F)
1. . Marketers must select only one sales promotion technique aimed at consumers, such as coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs. 2. Coupons are the oldest and most widely used form of sales promotion. 3. . A dentist offers a deal in which customers who have had two teeth whitening services over the last year get the third one free. This is an example of a sampling program to stimulate repeat purchases. 4. One advantage of using sweepstakes and contests is that they can quickly and easily communicate the brand message through the game. 5. A manufacturer of dental care products sets up a new promotion by attaching one of its toothbrushes to its boxes of toothpaste. This is an example of a mobile sampling technique.
When consumer demandis sensitive to price changes, _____ occurs
a. inelastic demand b. sales maximization c. elastic demand d. profit maximization