If a speaker wanted to establish a figurative comparison between two unlike ideas, he she would want to use a(n) __________.

According to George Herbert Mead, the self is an ongoing process combining the "I" and the "me." Which of the following statements is true about the "I"?

A) It is the driving force that fosters all that is novel. B) It is predictable and well known. C) It is the image of self seen when one takes the role of the other. D) It is organized in the self.

The Nielsen sweeps are designed to measure

a. national viewing. b. local market viewing. c. cable viewing. d. Internet viewing.