The manufacturer of Meridian yam products spent $25,000 to create an ad that ran in the Thanksgiving issue of a popular cooking magazine. Because it was the originator of the communication process, what is Meridian?

The purpose of a market analysis is to determine:

A. What purchasers have been willing to pay for homes similar to the home you are listing. B. maximum loan value of the property for lending purposes. C. If the property has hidden defects which must be disclosed to potential buyer. D. If the property is in compliance with zoning regulations.

A company's marketing and sales budget is estimated to be $150 million. It has retained 360,000 customers and has acquired 25,000 new customers. The acquisition cost per customer is 5 times more than the retention cost per customer

If the retention cost per customer is $200, calculate the marketing administration cost of the company. A) $126 million B) $98 million C) $79 million D) $38 million E) $53 million