In a SWOT analysis, which of the following would be listed in the "W" quadrant?
a. The clients product is number two in its category
b. There are seven competitors vying for the same target market
c. The clients parent company was recently purchased by an offshore investment firm
d. Sales have been declining for 3 consecutive years
e. The product to be advertised is manufactured in South Korea
Answer: d. Sales have been declining for 3 consecutive years
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A plausible way of building relationships with a large number of customers is to
A) place TV ads explaining how much the customers are valued. B) place welcoming ads on billboards near highways. C) interact with customers through blogs and social networking sites. D) make robot calls to their cell phones.
In a fair workplace, the most important factor for evaluating people is
A) whether they are liked by the right people. B) demographic factors like sex, race, or age. C) how well the person is liked by his or her supervisor. D) qualifications and job performance.