To develop a good cross-sector alliance strategy, a nonprofit should
a. try not to get too committed to any one partner but diversify the portfolio
b. use board members to identify potential partners
c. get an ad agency to donate advertising
d. consider connecting with all ongoing businesses in the community
e. select a business whose product and interests are not too similar in order to avoid conflict of interest
B
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According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities, except:
A) identify the one word that describes the brand B) gain customer trust C) create a social media site D) cultivate an attitude of giving
Sound and light waves are an example of which part of the communication model?
A) decoding B) channel C) noise D) encoding