According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities, except:
A) identify the one word that describes the brand
B) gain customer trust
C) create a social media site
D) cultivate an attitude of giving
C
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Which of the following best describes Immanuel Kant's categorical imperative?
A) If an action cannot be taken repeatedly, then it is not right to be taken at any time. B) One should take the action that produces the least harm or incurs the least cost. C) One can put values in rank order and understand the consequences of various courses of action. D) If an action is not right for everyone to take, it is not right for anyone to take. E) You should act towards others as you would like them to act towards you.
Trade fixtures are treated as personal, not real, property because of a presumption that neither party intends such fixtures to become a permanent part of the realty
Indicate whether the statement is true or false