Evans Corp launched a new food product that contained minimal fat content. The company gave a detailed advertisement of the product through brochures, newspapers, television, and other media such as the Internet
Which type of promotional activity is shown here?
a) Commercial speech
b) Corporate speech
c) Employee speech
d) Public relations speech
a
Communication & Mass Media
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What are some requirements and limitations of metaphorical language?
What will be an ideal response?
Communication & Mass Media
During a recent political campaign, Brenda noticed that one of the
candidates seemed to be continuously attacking her opponent and not the ideas of the opponent. Brenda recognized that the politician was using the ____________________fallacy. a. faulty cause b. ad hominen c. Appeal to authority d. Hasty generalization e. Appeal to popularity
Communication & Mass Media