What are some requirements and limitations of metaphorical language?
What will be an ideal response?
Metaphorical language is culture bound, and most metaphors have meaning only within a specific language community.
Communication & Mass Media
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Which factor of credibility is probably the most important?
A) competence B) affect C) goodwill D) trustworthiness
Communication & Mass Media
Which item below is the best example of an organizational ritual or routine?
A. The members of the group decide that e-mail is the best way for them to communicate. B. The members of the group all use the same jargon when describing their product. C. The group comes to accept the new chief executive officer (CEO) as the boss of the organization. D. The organization has a weekly casual lunch get-together called "soup Wednesday."
Communication & Mass Media