Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Fiona wants to reach a select market of individuals who have recently donated to international charities. Which of the following types of direct marketing will Fiona most likely use?

A saucer-shaped or U-shaped weighted average cost of capital curve results from the tax

deductibility of interest, which results in the downward slope, followed by the recognition of potential financial distress costs, that cause the upward slope as the amount of debt ratio increases. Indicate whether the statement is true or false

Many MNEs employ relatively standardized advertising around the world, primarily because by doing so ________

A) they can cater to a wide variety of audiences with different preferences B) they benefit from consumer inputs on effective marketing C) they are able to produce high-quality ads D) they are able to save costs