When does an indirect quote help improve a story?
A. when you want to attribute a made-up quote to a subject
B. when a statement is clumsy but important
C. when a subject makes an eloquent or thought-provoking statement
D. when a quote helps to fill in important details beyond the basic facts
B. when a statement is clumsy but important
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The Internet Regulatory Commission is the chief oversight agency for the Internet
Indicate whether this statement is true or false.
Of the following, what is most important to remember about strategic communication?
A) Public and social policy issues don't matter much these days. B) Organizational downsizing dictates that public relations moves to the background. C) Advertising is still the leading discipline, although it is the most expensive. D) Competition among disciplines may ruin prime opportunities. E) Goals and objectives can best be accomplished through an integrated approach.