Of the following, what is most important to remember about strategic communication?
A) Public and social policy issues don't matter much these days.
B) Organizational downsizing dictates that public relations moves to the background.
C) Advertising is still the leading discipline, although it is the most expensive.
D) Competition among disciplines may ruin prime opportunities.
E) Goals and objectives can best be accomplished through an integrated approach.
Answer: E
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Michael decides to begin his speech with an off-color joke he heard on cable TV last night. He
is upset to discover that his audience is offended by his remarks. Michael?s problem is that A) he has a bad sense of humor. B) he does not understand the composition of his audience. C) he was probably facing an opposed audience to begin with. D) he was guilty of plagiarism.
_____ claim that any idea can be expressed in any language and that the structure and vocabulary of the language do not influence the speaker’s perception of the world
Fill in the blank(s) with correct word.