In Table 10-1, which presents an integer programming problem, using the optimal solution means only two of the alternatives would be selected. How much slack is there in the third constraint?

A message theme is:

A) a form of leverage point B) the media choices a company makes C) the key idea(s) an advertisement conveys D) the type of appeal that is used in an advertisement

Gerber primarily serves the baby food market. In choosing to focus on this market, Gerber is defining its competitive sphere on the basis of ________

A) vertical segmentation B) backward integration C) market segmentation D) diversification E) differentiation