A message theme is:
A) a form of leverage point
B) the media choices a company makes
C) the key idea(s) an advertisement conveys
D) the type of appeal that is used in an advertisement
C
Business
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Which of these is NOT a relevant factor in the health insurance principle of morbidity?
A) Age B) Intelligence C) Occupation D) Health
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Mail surveys are, typically, more effective in industrial international marketing research
Indicate whether the statement is true or false
Business