According to experts, mastering the Japanese market is considered to be a very difficult task. However, with the lucrative market in Japan, it is imperative to understand the intricacies in order to be successful in business

What are some of the factors that need to be considered by corporations that would like to conduct business in Japan?

Conducting business in the Japanese market demands understanding, flexibility, ambitions, and long-term commitment. Although the Japanese market has changed from a closed market to just being a tough market, there are still several barriers that need to be overcome. These barriers include differences in business attitude as well as laws. Companies interested in doing business with Japan should be willing and able to provide top-quality products and services. Also, the products and services should be tailored to local tastes. All this requires countless visits and socializing to build trust as well as mutual understanding. Marketers must also master the "keiretsu" system of tightly knit corporate alliances.