Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

A) a horizontal marketing system
B) an administered vertical marketing system
C) a corporate vertical marketing system
D) a conventional marketing system
E) a multiple distribution system

B

Business

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Consumers pay for necessities out of their discretionary income

Indicate whether the statement is true or false

Business

Is marketing more about supplying benefits or attributes? Explain your answer

What will be an ideal response?

Business