The ________ occurs when the individual who is assessing worker performance tends to view others who are similar to himself or herself more positively than those who are dissimilar
A) halo effect
B) contrast effect
C) primacy effect
D) similar-to-me effect
D
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Jenna Fountaina is a famous pop singer who has sold over 10 million copies of her hits and
enjoys a huge fanbase in the U.S. She has recently introduced her own line of fragrances and clothing, which she has designed herself. She hopes the fragrance and clothing lines will appeal to her teenage fans. Which of the following market growth strategies is Jenna employing in this case? A) market penetration B) product development C) market development D) diversification
Why do companies using responsive service strategy emphasize speed over innovation for its
own sake? A) They value failure as much as success in developing cutting-edge services and products. B) They produce products which are in constant development to adapt to a dynamic market. C) They always rely on low cost production and distribution techniques. D) They always deal with products which are undifferentiated in nature.