Which of the following is not a cost to the bar?

An invoice, with payment terms of 2/10, n/30, was issued on April 28 for $235.00. If the payment was made on May 12, the amount of payment will be ________. (Round your answer to the nearest cent.)

A) $235.00 B) $211.50 C) $230.30 D) $233.00

________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes

A) Cognitive differentiation B) Emotional appeal C) Comparative advertising D) Conclusion advertising