________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes

If a company decides to divide its market area into segments or regions and charge a flat rate for freight to all customers in a given region, what type of pricing is the company using?

a. freight absorption b. basing-point c. zone d. uniform delivered

Leagues such as the NFL, NBA, and MLB all maintain "credit facilities" because

A. the leagues do not trust the financial markets. B. the leagues can borrow less expensively than can individual teams. C. the leagues use them to administer revenue sharing. D. A and B are correct. E. B and C are correct.