Why did investigative reporter Jim DeFede get fired?
A) He wrote a false story.
B) He fabricated facts from a story.
C) He illegally taped a telephone conversation.
D) He didn't check sources.
Answer: C
Communication & Mass Media
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A company decided to launch a new cosmetics brand. The research team is asked to gather all related information from archival research in the company's files, reference books, computer databases, online searches, etc
What type of research is this? a) Secondary b) Qualitative c) Primary d) Quantitative
Communication & Mass Media
An NGO named FreeToLive conducted a seminar on gender sensitivity. To find the number of people who attended the program, what would the PR team measure?
a. Impressions b. Production c. Distribution d. Audience
Communication & Mass Media