Modest Expectations Investment Services (MEIS) allows customers to manage their investments over the Internet. If customers attempt to sell more shares of a stock than they have in their account, an error message is displayed

Which of the following statements about marketing is TRUE?

A. Because marketing is complicated most firms avoid using it. B. Marketing is generally successful as long as you fund it, and most new products succeed. C. Marketing is fairly foolproof if you know and apply traditional formulas. D. Marketing isn't always easy; thousands of new products fail each year.`

Save-A-Lot has become one of the most successful grocery chains by serving the poor and offering low prices. This is an example of

a. focus strategy. b. premium pricing. c. product differentiation d. cost leadership