Which of the following statements about marketing is TRUE?
A. Because marketing is complicated most firms avoid using it.
B. Marketing is generally successful as long as you fund it, and most new products succeed.
C. Marketing is fairly foolproof if you know and apply traditional formulas.
D. Marketing isn't always easy; thousands of new products fail each year.`
Marketing isn't always easy; thousands of new products fail each year.
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Which document describes a new business?
a) business plan b) marketing plan c) profit and loss statement d) research paper
A factual message that transmits research results, vital recommendations, conclusions, and other information to the client, who in turn uses the information as a basis for decision making is known as:
A) the marketing research report B) the body report C) the advancement report D) the title fly page E) the decision rule