Kao Corp., a deodorant manufacturer, invited teenage girls to make an ad that would encourage other girls to buy the product. This program is an example of ________
A) societal marketing
B) the production concept
C) the selling concept
D) partner relationship management
E) consumer-generated marketing
E
Business
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Describe ways in which databases can be used to build connector lists. Why are databases of limited usefulness?
What will be an ideal response?
Business
The lambda value ( ) in Huff's law is used to _____
a. reflect the purpose of the trip and the type of good/service sought b. measure sales tax differentials between adjacent counties c. study actual and perceived travel times d. measure road conditions
Business