The lambda value ( ) in Huff's law is used to _____

a. reflect the purpose of the trip and the type of good/service sought
b. measure sales tax differentials between adjacent counties
c. study actual and perceived travel times
d. measure road conditions

a

Business

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Which of the following is not a dimension of creativity?

A. Fluency B. Flexibility C. Originality D. Accuracy

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As companies recognize and embrace new concepts such as the globalization of "the coffee culture," the potential for effective global advertising:

A) decreases. B) increases. C) remains the same. D) becomes evident. E) is ignored.

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