As companies recognize and embrace new concepts such as the globalization of "the coffee culture," the potential for effective global advertising:

Budgets provide a benchmark that motivates employees and helps managers evaluate performance

Indicate whether the statement is true or false

When its monitoring software spotted a Twitter post that went to 10,000 followers from an upset consumer who couldn't redeem a prize from a MyCoke rewards program, Coke quickly posted an apology on his Twitter profile and offered to help resolve the

situation. This is an example of which of the following? A) mystery shopper actions B) consumer panel data C) purchasing outside information D) acting on marketing intelligence E) conducting a sentiment analysis