Critics of the Lisbon Treaty primarily argue that the legislation will ________

Lands' End offers tailored clothing on its Web site, allowing one to choose a collar, sleeve style, pocket, etc. This is an example of:

A) mass customization. B) niche marketing. C) differential marketing. D) demographic marketing.

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer

A) selective attention B) selective distortion C) subliminal perception D) voluntary attention E) selective retention