Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer
A) selective attention
B) selective distortion
C) subliminal perception
D) voluntary attention
E) selective retention
C
Business
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Which of the following is an example of a supporting process?
A. marketing B. purchasing C. strategy D. sales E. information technology
Business
There have been a series of large judgments in product liability cases against companies producing hair dryers. If this trend continues, insurance companies will respond by ________ the premiums charged for liability insurance for hair dryer manufacturers.
A. canceling
B. lowering
C. underwriting
D. increasing
Business