To reduce uncertainty in communication encounters, you should do all of the following EXCEPT

An organization wants to implement changes to its new product based on the opinionsobtained from senior citizens before and after the marketing campaign. This is an example of measuring the audience's

a. attitude. b. action. c. awareness. d. impression.

Uncertainty reduction theory suggests that we seek information in order to

A) reduce anxiety about what we see and experience. B) achieve predictability and control. C) better understand our own motives. D) help us be open to others.