An organization wants to implement changes to its new product based on the opinionsobtained from senior citizens before and after the marketing campaign. This is an example of measuring the audience's
a. attitude.
b. action.
c. awareness.
d. impression.
A
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
Why do people communicate differently depending upon the group they find themselves in?
What will be an ideal response?
Communication & Mass Media