Which of the following strategies is most likely to be pursued by a firm when there are strong pressures for cost reductions and demands for local responsiveness are minimal?

Which of the following is a component of brand equity?

A) product cost B) profit margin C) perceived quality D) sales volume

Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________ self-concept

A) actual B) others' C) ideal D) dual E) perceptual