Which of the following is a component of brand equity?

Lucy applies for the position of ambulance medic. To give her a job simulation screening test, the interviewer

a. asks her to say the alphabet backwards in three minutes. b. has her stop the bleeding of an accident victim. c. interviews her in an ambulance. d. interviews her in an operating room.

Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple

The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing. A) buzz B) stealth C) ambush D) undercover E) direct