A Star Wars action figure given when a customer buys a Whopper meal at Burger King would be a(n):
A) bounce-back premium
B) in- or on-package premium
C) store or manufacturer premium
D) self-liquidating premium
C
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A brand of variety stores is part of a wholesaler-sponsored voluntary chain. This means these retailers are members of a(n) ________ vertical marketing system (VMS)
A) administered B) conventional C) corporate D) horizontal E) contractual
Nicole, a highly competent employee, had been overlooked for a promotion twice in the span of six months and recently filed a claim for discrimination with the EEOC
However, Nicole has suffered from hostility in the workplace, as her schedules were changed without warning and she received an unfair performance review from her superiors. This is an example of _______. A) reasonable accommodation B) protection C) corrective action D) retaliation E) negation