In some cultures, an individual’s romantic partner is chosen for him or her by his or her parents

Diana is asked to scan the local newspaper to see if she can spot any client or product mentions. What is this practice called?

a) Measurement of message exposure b) Measurement of attitude c) Measurement of publicity reach d) Measurement of awareness

As the best man for your friend's wedding, you are expected to give a special toast at the wedding reception. What type of speech should you prepare?

A) A speech of tribute B) An elevator speech C) A roast D) Public testimony