Diana is asked to scan the local newspaper to see if she can spot any client or product mentions. What is this practice called?
a) Measurement of message exposure
b) Measurement of attitude
c) Measurement of publicity reach
d) Measurement of awareness
a
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In terms of the characteristics of intercultural communication, cultures have common
a. language and geography. b. symbols, boundaries, status, language and rituals. c. classifications of status. d. rituals.
According to your textbook, the most important question to ask when assessing analogical reasoning in a persuasive speech is
A. whether the two cases being compared are essentially alike. B. whether there are enough analogies to support the general conclusion. C. whether the analogy avoids the fallacy of post hoc, ergo propter hoc. D. whether the analogy assumes that complex events have only a single cause. E. whether the analogical principle is supported by the major premise.